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Five Years of Cultural Storytelling

A Creative Partnership Built on Culture

As Ithra’s creative and event delivery partner, entourage has been entrusted with a five-year contract to design and deliver cultural experiences that inspire, educate and bring communities together.

Over the course of the partnership, we have delivered a diverse portfolio of flagship programmes spanning national celebrations, cultural festivals, educational experiences and community activations. Each project is built around a unique creative concept while remaining true to Ithra’s mission of enriching lives through culture, creativity and knowledge.

Creating Experiences Across Every Season

Our partnership has brought some of Ithra’s most recognised programmes to life, including Founding Day, Eid Al Fitr, Eid Al Adha, Sharqiya Gets Creative, Tanween and STEM Racing KSA National.

From immersive cultural festivals and large-scale public celebrations to innovation programmes and family experiences, entourage has delivered end-to-end creative production, technical delivery, visitor experience design, operational planning and on-ground event management.

Partnership Highlights

5-year strategic partnership with Ithra
Multiple flagship cultural festivals and national celebrations
Educational, innovation and community programmes
End-to-end creative production and event management
Immersive visitor experiences across indoor and outdoor venues
Record-breaking attendance across multiple programmes, including 86,000 visitors during Eid Al Adha 2026, the highest Eid attendance in Ithra’s history

Creating Culture Together

Through a long-term partnership built on creativity, collaboration and operational excellence, entourage continues to help Ithra create experiences that celebrate culture, inspire curiosity and strengthen community connections across Saudi Arabia.

Highlighted Projects